American Things That I Miss #2

Trader Joe’s

Trader Joe’s used to make me feel hip and ‘in-the-know’ and healthy and like a wise shopper, all in one store. They’ve created a distinctive brand that’s an ‘experience’, as well as a location for sourcing interesting and unusual products, and it’s a store with an identity that rubs off on its customers, that turns shoppers into inspired and enthusiastic and thoughtful consumers…at least, that was my experience.

And I miss it.

It’s not that easy to find a place around here where you can purchase frozen, pre-cooked edamame ready to be reheated, $2.99 bottles of very drinkable table wine to stock up on, tiramisu gelato, everything you need for a picnic dinner at Shakespeare in the Park, and a shopping experience that’s both ‘organic, granola hippie’ and ‘trendy, contemporary hipster’.


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